Jon Hasebi | CrossCountry Mortgage
Building a more visible local presence.
September–December 2025, with January–April 2026 follow-through
Reported organic Facebook post reach · September to December 2025
A purpose for the program.
Keep a local mortgage team’s social presence active, approachable and relevant to its community. The content program combined useful information with the people and personality behind the business.
The work in practice.
SLF maintained the publishing program and reviewed the results with the team through monthly reports. Earlier reporting identified personal posts and video as useful creative directions. During Q4 2025, the Facebook account published 12 posts in October, 11 in November and 16 in December.
Reported organic Facebook post reach
Exact source periods and account post counts. Bar lengths share a zero baseline and one scale within this case.
What we can learn.
The useful result here is a documented period of stronger organic visibility, alongside an honest view of the months that followed. Reviewing both helps a team choose its next content direction without treating one successful period as a guarantee.
Databox CCM – Facebook Page Analytics exports sent to Hasebi Team, September–December 2025; January–April 2026 reports supply follow-through context. Organic and Paid are separate source rows. The 143% change is rounded from (1,540 ÷ 633 − 1) × 100. The evidence does not establish qualified mortgage leads, revenue or that posting volume alone caused the change. Post counts describe account activity.