Good creative work.
Clear next steps.
A shared understanding of what happens next makes room for better ideas and fewer avoidable delays.
From first conversation
to the next content cycle.
The details depend on your agreed scope. This is the working approach we use to keep the moving parts connected.
See the preparation guideDiscover
Share your goals, current channels, challenges and the support you’re considering. The intro call helps both sides understand fit.
Agree on the scope
Confirm deliverables, platforms, responsibilities, pricing, timing and review expectations in the proposal and applicable agreement.
Get the essentials ready
Identify the approval contact, brand assets, source footage, account access process and any compliance requirements. Use secure invitations for access.
Plan before production
Translate the ideas into a content plan and shot list. Give each item a clear purpose, owner and source.
Create and review
Keep editing and review separate. Consolidate feedback against the exact file version and time point so the next revision is unambiguous.
Approve and prepare
Check the finished asset, caption, destination and required approvals together. Approval of one version does not approve a later edit automatically.
Publish and learn
Publish within the agreed scope and calendar. Review the defined reporting period, distinguish the metrics and decide what to test next.